G R O W T H
Growth, always seen as a positive thing: basically, if you ain't growing, you are dying. Did you know the difference between the Red Sea and the Dead Sea is that even though they are fed by the same river, the Red Sea has flourishing life, because it has an outlet. The Dead Sea does not have an outlet, and has over time become so saline that nothing lives in it.
Watching "Fast and Furious Tokyo Drift" on the side here, and the little guy says it perfectly: "Don't just think outside the box, tear it up!"