We all are worthy, but there are some who take this to an extreme, because they consider others unworthy. Such people seek to control others, because they think they are right, and they have the right to dictate how others should live. For centuries already, these rulers have extended their influence and power, and have used a strict scheme of intermarrying and even incest to keep the money in the families.
They soon found that war was a very profitable business, especially if you were able to sell weapons to both sides, and after victory or peace ended up in the situation where you had two countries in need of rebuilding and heavily in debt to you! But the times are changing: Now that we sheep are just as well connected, it becomes glaringly clear that their power is corroding on all fronts.