You can have two main view on doing business or living your life: you either compete, or create. Competing is about being better than others, while Creating is about being the best you can be. Oddly enough, the latter is the logical choice: being better than others is less effective than being better than yourself, because if we all focus on being the best we can be, the combined effect will be far more!
There is a feedback system in Nature which I call the Grand Overall Design. It is basically the creation story from the bible and other religious books, but it is open-ended: creation is happening still, every single moment in every single space.