Whether you choose the side of Kiddicraft and call the LEGO company thieves, or you choose LEGO's side and praise their innovations that made them more successful than Kiddicraft, this 
shows both sides of the coin.
By the way, the name LEGO was derived from the Danish phrase leg godt, which means "play well". My Mum might well remember these words, since she went to live in with a Danish family for a while after world War II ended.
For me, the most epic design ever made in LEGO is the Bugatti Chiron, on display in the above image facing its real world counterpart.